Virgin Atlantic - A Marketing Case Study Analysis

1.0 Summary This report has been produced in conjunction with the Case work: staring(a) Atlantic Airways, 10 years after, for the purpose of the Marketing judging for the MSc International Hospitality Management. 2.0 Introduction utter(a) began in the mid-seventies with a student magazine and small mail contain move into company. arrant(a)s growth has been fast, however, not through natural betterment plainly rather through acquisition and partnerships with other companies, author, year. new is currently know as the third most acknowledge brand in Britain, which is now becoming the first worldwide brand hollo of the 21st century, (author, year). consummate(a) is involved in planes, trains, finance, soft drinks, music, smooth phones, holidays, cars, wines, publishing and bridal wears. Virgin Atlantics primitive revenue in 2003 dropped to £1041m. Nonetheless, stance 9/11, all airlines and foreign global brands have experient difficulties, (author, year). In this Marketing audit, three aspects of Virgin Atlantic will be analyzed; guest apprise, reaping positioning and product vulnerability. 3.0 Findings 3.1 node Value To grow a profitable airline, that people delight in to aviate and where people love to work. Virgin Atlantic Mission Statement, 2004, www.virgin.com Virgin Atlantics tone-beginning is totally based on clients needs.

In the customers eyes, Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge, (author, year) Virgin monitors all customer feedback to continually improve the customers experience. However , an inside, un-named source of Virgin Atlan! tic Airlines, cited in author, year was quoted as saying, We need to grow up and exhibit a new role, our Peter Pan-ish founder isnt much helper; Branson is too busy with mobile phones, trains and countless other ventures. Although the Virgin Atlantic group have won the Executive pop off of the year award for three consecutive years, complacency has dress out in. Moreover, due to their associations with... If you want to get a full essay, lay out it on our website: BestEssayCheap.com

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