Marketing 101

1. Which of the following general characteristics affecting consumer behavior would most go the purchase of new music CD: social class, succeed and manner-cycle st fester, or beliefs and attitudes? When considering the factors listed above, we see that each whizz falls under(a) the factors that mold consumer behavior; cultural, social, personal and psychological. Ones shape up and life-cycle stage falls nether the Personal figure where approximate in music is very much age related. Adults of 50 years or more atomic number 18 less practical to listen to the mainstream Hip-hop music that the spring chickener generation listens to. It as well takes in to consideration the point at which you are in your life or the type of life you entice; single, married, young couple with kids, young couple double income no kids and so on. Social class is a Cultural broker where elemental values, perceptions and complimentss are versed from family, society and other ma jor avenues in ones life. Ethnicity tin can affect ones choice in music as it is what theyve learned and something theyre most familiar with. Beliefs and attitudes are related to the psychological Factor behind consumer buying behavior. This is also adapted by learned. practice of medicine can reflect the descriptive thoughts of people. Ex.

When individual is in get laid they would listen to romantic songs rough being happy and in love which can indirectly mimic ones beliefs. The music one buys can make statements about conglomerate concepts such as religion, politics, clothes, life etc. This can by all odds influence a persons decision ma! king do work when purchasing a new music CD. 2. A brink used SRI Consultings Values and Lifestyles (VALS) research to pen guest segments that did not use any automated or electronic services. Based on your knowledge of the VALS classification system, say what cleverness be the primary and secondary VALS types for this customer segment. pot who do not use any automated or electronic services I would assume fall under the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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