MkIS support for the marketing

MkIS back up for the merchandising focus process: perceive improvements for selling circumspection Type of Article: Survey Evaluates which knowledge include in Marketing demotement Systems (MkIS) has been important in providing pay for the trade prudence process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to condescend the marketing commission process. Further more, investigates, in more detail, what operational MkIS sub-systems have contributed to improve effectivity for implementing and controlling marketing efforts. The results of a survey of 50 Finnish wholesale companies showed that MkIS have supported marketing instruction in all complementary travel of the marketing management process. Information that is perceived to be useful for the different steps of this process, however, varies. The perceived improvements of studied MkIS usage were higher in marketing than sales tasks. These findings indicated t hat instead of one MkIS, organizations would be better counsel to develop MkIS sub-systems to support the different steps in the marketing management process and also sub-systems to support sales activities directly, although lull allowing technical and functional integration when fateed. According to marketing managers surveyed, those who invested in more sophisticated MkIS sub-systems such as direct get off and teleselling systems, have achieved good results in implementing and controlling their marketing efforts. afterward discusses the opportunities for these types of operational MkIS sub-systems.

Content I ndicators: Readability**, Practice Implicati! ons**, Originality*, explore Implications* Acknowledgements The authors be deeply grateful to Professor Markku Sääksjärvi of the capital of Finland initiate of Economics and Business Administration for his invaluable support and pass judgment in this endeavour. Introduction More and more, companies ar faced with the need to control an ever larger and rapidly changing marketing surroundings. The information processing requirements of companies are expanding as their competitive environment becomes more dynamic and volatile (Child, 1987). To share the increasing immaterial and internal information flow and to improve... If you extremity to get a full essay, order it on our website: BestEssayCheap.com

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